As AI use continues to grow, marketers are grappling with how to ensure content is useful to readers and can be summarized in AI-driven results.
The Senior Executive CMO Think Tank recently shared their perspectives on Gen AI content discovery strategies.
I shared my perspective on a balanced approach that centers your content around human behaviors and needs rather than optimizing solely for algorithms.
“While optimizing content for algorithms is important, marketing leaders should continue to prioritize creating people-first content,” I shared with Senior Executive editors. “Web pages need to directly answer real questions and provide actionable solutions while being structured for easy discovery by both AI and everyday visitors.”
