Generative AI is all the buzz these days. But, as some marketers are seeking to game the GenAI system, they’re forgetting one critical thing: content needs to serve real people, not Chat GPT.
I recently advocated for a people-first approach to content creation in an article published by Senior Executive.
“Brand visibility is evolving as generative AI transforms the way consumers discover and engage with content online,” I shared with Senior Executive editors. “And while brands should structure their content so it’s easily interpreted by AI models, it’s critical to remember that content must serve people first.”
Showing up in search is important, yes. But, does your content still serve the humans who land on your website? Are you meeting their needs? Does your content build trust and drive engagement?
