Would a customer find your message helpful in a live interaction? Personalization can sometimes feel invasive or overwhelming to your audiences. According to a Gartner
Generative AI is all the buzz these days. But, as some marketers are seeking to game the GenAI system, they’re forgetting one critical thing: content
The Senior Executive Editorial Team recently asked its CMO Think Tank members how Google’s indexing of Instagram content is expected to reshape social storytelling. As
As AI use continues to grow, marketers are grappling with how to ensure content is useful to readers and can be summarized in AI-driven results.
The Senior Executive CMO Think Tank recently shared how to break through the noise through truly authentic marketing. I shared my perspective on how a
As brands continue to fight for the attention of consumers, some are turning to unconventional brand pairings. As a member of the Senior Executive CMO
From the Career Wanderlust podcast: In a world where success is often measured by comparing ourselves to others, Rachel Esterline Perkins, a seasoned communications professional,
Central Michigan University’s PRSSA PRofessional Podcast is the stream for all things public relations. Join PR students Kyra Macomber and Emily Meyers as they speak
From Best Forevers, a podcast for kindred spirits: Rachel Esterline Perkins visits the podcast to talk about supporting others through their work journey, how to
From AOL and Yahoo Finance: Rachel Esterline Perkins, founder of Venturesome, believes it’s important to get valuable insight on how to improve your skills to
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