
Why a People-First Approach Still Matters in the Age of Generative AI (Quoted in Senior Executive)
Generative AI is all the buzz these days. But, as some marketers are seeking to game the GenAI system, they’re forgetting one critical thing: content

Generative AI is all the buzz these days. But, as some marketers are seeking to game the GenAI system, they’re forgetting one critical thing: content

As AI use continues to grow, marketers are grappling with how to ensure content is useful to readers and can be summarized in AI-driven results.

This article was originally published in PRSA’s Strategies & Tactics: Strong stories are the fuel that propels the communications engine. From blogs and brand newsroom

This article was originally published in PRSA’s Strategies & Tactics: Strategic, goal-driven content propels your organization forward — serving as the compass to guide your

Content at the Helm: Steering Design Toward Strategic Impact Throughout my career, I’ve had the privilege of collaborating with exceptional designers who possess the unique

Strategic, goal-driven and impactful content propels your brand forward — amplifying brand awareness, generating a trail of leads and ultimately elevating your revenue to the




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