I shared my perspective on creating scalable marketing with Senior Executive’s editors.
“A healthy and supportive internal culture is an essential component of high-performing teams. Rachel Perkins is the Founder of and Chief Strategist at Venturesome Strategies. She reminds us that empathy must start from within; if a marketing team doesn’t receive it, it’s hard for them to show it.
‘Constantly engaging in fast-moving culture work burns a considerable amount of creative brainpower,’ she says. ‘If your team is already exhausted, they can’t produce the intimate, out-of-the-box ideas everyone says they want.’
In a landscape obsessed with speed, Perkins argues that leadership must recognize the potential for burnout and take proactive steps to prevent it.
‘Protecting focus and capacity should be a core part of leading a team that creates memorable, emotionally resonant marketing,’ she says.
