With abundant data and AI at our fingertips, some marketers are forgetting one crucial step to success: spending time with the people behind the data.
I shared my perspectives with Senior Executive on how to develop better marketing by surfacing insights that give context to the data. Here’s what I told their CMO Think Tank editors:
“In my experience, having real conversations with frontline teams—such as sales, customer success and customer support—will consistently surface the richest insights you can use to shape messaging that actually resonates with customers.”
