As brands continue to fight for the attention of consumers, some are turning to unconventional brand pairings.
As a member of the Senior Executive CMO Think Tank, I shared my hot take on the brand stunts that sometimes go viral.
“For unconventional brand partnerships to deliver real impact, they must be more than headline-grabbing stunts,” I shared with Senior Executive editors. “They need to be strategic and purposeful from the start.”
When viewing brand partnerships and collaborations, we need to look beyond the novelty.
“When partnerships lack a clear connection to business goals or audience interests, there’s a risk of confusing or alienating key stakeholders,” I shared with Senior Executive. “C-suite leaders want to see tangible results, not just social buzz; successful partnerships must find the balance between creative flair and business outcomes.”
Ultimately, the C-suite cares about measurable growth—not five seconds of fame.
