The Senior Executive Editorial Team recently asked its CMO Think Tank members how Google’s indexing of Instagram content is expected to reshape social storytelling.
As an advocate for people-first content, I shared that the brands that will win will be those creating genuine, resonant content for real people.
“It can lead to dull, formulaic content that feels impersonal, alienating the very audience you’re trying to serve,” I shared with Senior Executive editors. “As with any channel, focusing on reach at the expense of authenticity can dilute your brand and erode stakeholder trust.”
