This article examines social media messages posted while students served on an alternative break. Content analysis was implemented to examine four years of public domain messaging (n = 3,012). Data were collected from social media sites by searching for #hashtags provided to students, a common practice of university volunteer centers. Findings support the need for student training and guidelines from departments facilitating the experience to enhance message congruence.
Buschlen, E. L., Esterline Perkins, R., & Kiurski, B. M. (2019). #SocialChange & #SocialMedia: Examining Undergraduate Social Communications while on an Alternative Break. Journal of Student Affairs Research and Practice, 56(3), 298–309. https://doi.org/10.1080/19496591.2018.1474764
