Courses
Social Media Strategy & Content Creation
This on-demand virtual course takes you step-by-step through the process of building a successful social media strategy and creating content that resonates with your audience and drives real results. The course equips you with the knowledge and tools you need, along with actionable templates and frameworks, to help your business or nonprofit succeed.
This course includes 18 action-oriented frameworks, templates and resources to help you immediately begin to uplevel your organization’s social media strategy and content. It also includes a curated collection of more than 40 content examples to help inspire you.
What will you learn
This course will teach you:
How to build a social media strategy for your small business or nonprofit
How to create a content strategy and develop engaging content for your audiences
How to create and execute a plan
Curriculum
1. Building Your Strategy
This section of the course dives deep below the surface of social media tactics like Facebook posts, Instagram reels and YouTube videos. Each reading, resource and actionable template, framework and worksheet helps you better understand your organization, competitors and audiences. In addition, you will define your social media goals — which will help you prioritize the channels and tactics you will dive deeper into later in the course.
This section includes the following resources:
- Reference PDF: Social Media Iceberg
- Reference PDF: Observe, Listen, Learn
- Template: Social Media Audit
- Template: Competitor/Peer Organization Audit
- Reference PDF: Goal Examples
- Framework: Social Media Goal Setting
- Template: Persona Worksheet
- Framework: Channel Prioritization Matrix
2. Creating Your Content Strategy
- Reference PDF: The Four Es of Content Strategy
- Reference PDF: A Simple Content Formula
- Reference PDF: Brand Voice & Tone
3. Developing Content
This section dives deep into eight types of content and provides an overview of how you can work with social media influencers.
This section includes the following resources:
Reference PDFs for each of the eight content types
- Template: Content Inspiration Tracker
- Template: Social Media Influencer Worksheet
- More than 40 curated examples of social media content to inspire you
4. Creating & Executing Your Plan
This section dives deep into eight types of content and provides an overview of how you can work with social media influencers.
This section includes the following resources:
- Reference PDFs for each of the eight content types
- Template: Content Inspiration Tracker
- Template: Social Media Influencer Worksheet
- More than 40 curated examples of social media content to inspire you
$300
$500
Reimbursement
View our reimbursement resources to help you communicate this investment in your professional development to your supervisor or HR department.
Testimonials
“This course is the equivalent of a college class — without the price tag, filler content and out-of-date textbooks. The sheer number of worksheets, templates and frameworks provided is incredible. The content is easy to digest and engaging.”
—Angelica Elizalde, Marketing & Communications Specialist at University of Utah Health
“If you’re looking for a resource to show you all the angles of social media management, this is the course for you. The tools and templates will help you navigate your organization’s social strategy, no matter the industry. This course helped me effectively pull new levers to round out my company’s existing social media strategy.
— Jill Simpson, Manager, Social Media and Public Relations at Trace 3
“Rachel is a trusted subject matter expert and has the experience you need to elevate your social media strategy. The course provides comprehensive and easily digestible information from every angle, making it suitable for veterans or those new to creating social media content.”
— Alayssia Sherman, Content Manager
About this course:
0-5 years professional experience
18 files
For College Students and Recent Grads
Navigating Your Career
In this interactive workshop, you will gain a better understanding of your values, skills and interests, and career aspirations, and gain insights that will help you complete your resume, cover letter and job applications. You’ll also have the chance to practice questions asked in real marketing interviews for content and social media roles.
Meet the Instructor
Rachel Esterline Perkins, founder of Venturesome Strategies, has taught at Michigan State University and Central Michigan University since 2015. She has guest lectured at a number of colleges and universities for over 15 years.
Rachel offers insights to students and professionals based on her experience working in marketing, public relations, advocacy communications, crisis communications, and social media.
Her industry portfolio spans nonprofit, agency, corporate, education, edtech, SaaS, agriculture, environmental advocacy, clean energy, manufacturing, health care, and more.
Rachel holds an Accreditation in Public Relations from the Public Relations Society of America. She has a bachelor’s degree in Integrative Public Relations and a master’s degree in Higher Education Administration from CMU.
