About
Scale New Heights
As the founder and chief strategist of Venturesome Strategies, Rachel Esterline Perkins, APR is your expert guide to effective marketing and communications.
Rachel combines her skill as a compelling storyteller with data-driven insights to help brands scale new marketing heights.
Rachel has hiked in the Swiss Alps (pictured) and traversed diverse, challenging marketing landscapes — from nonprofits to higher education to corporations. She’s led content teams, conquered multi-million dollar campaigns, and built brand newsrooms. For her, marketing and communications is a thrilling adventure requiring skill, strategy and grit.
Rachel brings over 15 years experience in content, creative, digital and storytelling, and has a broad network of subject matter experts she partners with to support the success of every project and initiative.
Rachel is also a coach who thrives on igniting the potential of individuals and teams. She frequently speaks at universities and conferences, and teaches a capstone integrated campaigns course at Michigan State University.
Core Values
Boldly Curious
Unafraid to challenge the status quo, this approach embraces daring strategies that drive results while continually seeking new knowledge and insights to fuel creative marketing solutions.
Laser-Focused
Every idea is strategic and laser-focused on achieving marketing objectives. The work doesn’t stop at meeting goals — it aims to generate maximum impact and deliver measurable returns on investment.
Unwavering Excellence
High-caliber solutions go beyond expectations to elevate brands and deeply resonate with target audiences.
Trusted Partnerships
Trust is built through transparency and open communication, fostering long-term partnerships that drive shared success.
Agile Adaptability
More than delivering services, this mindset helps clients navigate an ever-changing marketing landscape, taking ownership of results and collaborating closely to ensure each marketing journey reaches its peak.
Unlocking Potential
Teams are equipped with the skills and knowledge to conquer marketing challenges — igniting confidence, unlocking potential, and elevating performance.