Fractional CMO Leadership | Integrated Marketing & Communications | Content Strategy
Scale new heights
Expert Leadership & Services
Fractional CMO / CCO Leadership
Gain senior-level, fractional leadership to chart your course, clarify your marketing strategy, equip your team, and build a scalable engine that helps your organization reach its next peak.
Integrated Marketing Communications
Map and connect every trail your brand travels, unifying each channel around a cohesive message to build awareness, attract qualified leads, and drive revenue at every waypoint.
Content Strategy, Branding & Creative Services
Equip your brand with versatile tools for strategic content, sharp positioning, and adaptable creative that cuts through the noise to attract, educate, and convert your audiences.
Crisis Communications
When the trail gets rough, ensure your brand communicates with clarity and confidence. Gain a steady hand to guide response, repair trust, and protect your reputation when it matters most.
Individual Coaching
Navigate your career with personalized one-on-one coaching to sharpen your strategy, leadership, and execution skills for the journey ahead.
Workshops & Speaking
Gather your team at base camp for engaging workshops and talks that inspire action, mapping modern marketing best practices into clear, actionable trails forward.
Current & Recent Clients
Impact in Action
“Rachel is the leader you want in the room when things get complex. She leads by example, empowers the people around her, and focuses on solutions. Her ability to coordinate teams and turn strategy into action makes a real, tangible difference.
Ethan Wasserman
Senior Director, Paid Media
National MS Society
“Rachel has been a foundational part of my career growth for nearly a decade. She has a rare ability to truly listen to my challenges and frustrations, then offer advice that is not only actionable and empowering, but proactive to help me think through what comes next.”
Dana Eble
Public Relations Manager
Meet the Founder
Rachel Esterline Perkins, founder of Venturesome Strategies, is a trusted marketing and communications leader who blends creative strategy, compelling storytelling, and seasoned guidance to help organizations thrive.
With experience spanning a broad range of industries, Rachel brings a rare combination of perspective and adaptability — offering clarity, insight, and actionable ideas to every challenge.
Her industry portfolio spans nonprofit, agency, corporate, education, edtech, SaaS, agriculture, environmental advocacy, clean energy, manufacturing, health care, and more.
Rachel holds an Accreditation in Public Relations and a master’s degree in Higher Education Administration.
